Estrella Galicia
Unified Digital Presence for Different Brands
Starting point
Hijos de Rivera is one of the fastest-growing Spanish brewing groups in recent years. The company is currently undergoing international expansion, opening new markets in countries like Brazil, the UK, and the USA.
In addition to brewing brands in the beer sector like Estrella Galicia and 1906, they also produce other labels such as Cabreiroá, Fontarel, and Aguas de Cuevas. The company not only produces beverages but also distributes imported beers, wines, and more.
Given the range of brands aimed at the end consumer, the company needed to unify its digital projects to gain better control over its online presence.
At the same time, centralizing the development process streamlines operations, allowing the company to respond more effectively to brand initiatives. Due to the high volume of followers and customers, it became necessary to work with specialized agencies for specific disciplines.
Strengthening the brand in the digital environment and exploring new means of product commercialization and communication with Digital Love Brands.
Estrella Galicia
The Estrella Galicia corporate website serves as the go-to platform for all the brand’s audiences: consumers, distributors, representatives, and more. Developed in 2017, the website was created to provide information about their products and to support all the campaigns the brand runs.
The design of Estrella Galicia’s website serves as the template for the rest of the brand’s websites, ensuring a consistent user experience that aligns with the brand’s digital identity.
1906 Historias
The “1906 historias detrás de una cerveza” project was a significant milestone, marking the first time in its history that Joaquín Sabina got involved in a brand campaign. Proof of this is the gold medal received for its “influencer strategy” at the ‘Inspirational’ advertising festival organized by IAB Spain.
In the first phase, the campaign was developed in six locations across Madrid. When users visited these spots, they could access a website via QR codes to listen to conversations between Joaquín Sabina and Benjamín Prado, sharing anecdotes about the neighborhoods and venues of Madrid.
In the second phase, the campaign expanded to include more personalities such as Diego Guerrero, Diego Amador, and Big Menu.
Fábrica de Cervezas
Born from the union of innovation and brewing expertise, Fábrica de Cervezas is one of the most innovative projects launched by Estrella Galicia in recent years. The initiative focuses on creating beers with unique flavors such as gooseneck barnacles, Padrón peppers, chestnuts, and pumpkin.
These special beers reach the public through traditional channels such as hospitality and retail, as well as through flash sales on their website. To support these sales, we developed an e-commerce platform specifically optimized for these flash sales, where thousands of liters of beer are sold within just a few hours.
SON Estrella Galicia
SON Estrella Galicia is a platform that champions independent music, encompassing a variety of genres like pop, rock, and electronic. For the past 10 years, SON has been one of the key initiatives through which Estrella Galicia has supported the artistic world, backing emerging musicians, organizing festivals and concerts, and even managing its own record label.
To give visibility to this project, the SON Estrella Galicia website was launched, transforming into an independent music magazine that promotes all the events organized under this initiative. The website allows users to access ticket sales platforms, listen to music released by its record label, and, since 2018, also download it.
Un camino diferente
Under the slogan “Un camino diferente”, Estrella Galicia launched one of the most widespread campaigns of recent years. A special edition was created to honor the Camino de Santiago, with distribution taking place in hospitality establishments from León to Galicia.
The 15 million bottles of this edition featured a code that allowed users to access a website and try to win tickets for the Son do Camiño festival.
MEGA
MEGA, Mundo Estrella Galicia, has become the mecca for Estrella Galicia fans. This space spans over 2,500 square meters and serves as a beer museum where visitors can touch, smell, taste, and experience the world of the raw materials that make up this drink.
For this project, we developed a website designed to support future visitors, providing them with information about the types of tours and exhibits within the Estrella Galicia museum.
Cabreiroá
Hijos de Rivera is not just a beer company; it also produces waters, including Fontarel, Agua de Cuevas, and Cabreiroá. The latter is undoubtedly the most prominent due to its nationwide presence, being one of the top-selling brands.
The corporate website of Cabreiroá plays a key role for the brand, as it is one of the primary platforms where their campaigns are showcased.
Potenciando la creatividad: Diseño y usabilidad para una escuela innovadora
